Creating Effective Property Broadcast Messages in WhatsApp Business
WhatsApp is a powerful tool for engaging potential buyers and tenants. A well-crafted broadcast message increases responses, improves your WhatsApp score, and helps drive more enquiries.
Bring specific template requirements to discuss during training
Before Your Training Call:
Export contacts from your CRM
Format CSV according to requirements above
Think about what extra fields you might need for your templates
Step 2: Message Components 📝
Your broadcast message should include:
Personal & Relevant: Recipient's name and engaging tone
Clear Property Details: Key information that grabs attention
Unique Selling Point: Property's standout features
Call to Action: Simple viewing request
Media: Video, image, or PDF for impact
Optimized Message Template
Hi {{first_name}},
Just spotted this and thought of you!
🏡 **[Property Type] in [Location]**
💷 **£[Price]**
🛏 **[X] Bedrooms** | 🚗 **[Parking Details]** | 🌳 **[Garden/Feature]**
[2-3 sentences describing unique features and benefits]
Take a look 👇 [Media Attachment]
Would you like to arrange a viewing?
[Select One:]
👉 Chat with [Agent Name] directly on WhatsApp
❌ No thanks
Best regards,
[Agent Name]
[Agency Name]
Template Variations
For New Instructions:
Subject Line: A stunning new listing that just hit the market!
For Price Reductions:
Subject Line: Now available at a new price – an even better opportunity!
For Relaunches:
Subject Line: Back on the market – a second chance to secure this home!
Implementation Process
Prepare Your CSV File
Export contacts from your CRM
Format according to requirements
Test CSV formatting in Excel
Plan Your Template
Decide which template type you need
Gather property details and media
Consider what custom fields you might want
Think about your call-to-action strategy
Book & Attend Training
Bring your prepared CSV file
Get help setting up your templates
Learn proper broadcast setup
Launch & Monitor
Review test broadcasts
Monitor engagement
Track responses
Optimize future campaigns
Best Practices 💡
Timing: Send during business hours
Frequency: Avoid over-messaging the same contacts
Targeting: Use specific criteria for each broadcast
Follow-up: Have a plan for managing responses
Compliance: Ensure all contacts have opted in
Getting Started
Ready to implement broadcast messaging? Follow these steps:
Prepare your contact lists
Customize your templates
Work with your success manager for implementation
Remember: Effective broadcast messaging requires proper setup and training. Our customer success team will guide you through the process to ensure maximum engagement and compliance.