📢Creating Effective Property Broadcast Messages in WhatsApp Business

WhatsApp is a powerful tool for engaging potential buyers and tenants. A well-crafted broadcast message increases responses, improves your WhatsApp score, and helps drive more enquiries.

⚠️ Important: Broadcast messaging requires proper setup and training. Book a customer success call at https://rook.cx/training to get started with broadcast messaging.

Use Cases ✅

• New Instructions (Sales or Lettings)

• Price Reductions

• Relaunches After a Fall-Through

Preparation Steps

Step 1: Prepare Your Contact List 📋

Export Contacts from Your CRM

• Use your CRM's export function to create a CSV file

• Contact your CRM provider's support if you need help with exports

• Filter for relevant contacts (e.g., recent applicants, specific price ranges)

CSV Format Requirements Create a simple Excel spreadsheet with these columns:

• first_name

• last_name

• phone_number (format: 447712345678 - no spaces, no '+', no '0' prefix)

• [optional] Any additional columns needed for your template

Example CSV format:

first_name,last_name,phone_number
John,Smith,447712345678
Sarah,Jones,447798765432

💡 Pro Tips:

• Keep column names simple and lowercase

• Remove any special characters from phone numbers

• Test your CSV in Excel to ensure clean formatting

• Have your CSV ready before the training call

• Bring specific template requirements to discuss during training

Before Your Training Call:

1. Export contacts from your CRM

2. Format CSV according to requirements above

3. Think about what extra fields you might need for your templates

4. Book your training at https://rook.cx/training

Step 2: Message Components 📝

Your broadcast message should include:

• Personal & Relevant: Recipient's name and engaging tone

• Clear Property Details: Key information that grabs attention

• Unique Selling Point: Property's standout features

• Call to Action: Simple viewing request

• Media: Video, image, or PDF for impact

Optimized Message Template

Hi {{first_name}},

Just spotted this and thought of you!

🏡 **[Property Type] in [Location]**
💷 **£[Price]**
🛏 **[X] Bedrooms** | 🚗 **[Parking Details]** | 🌳 **[Garden/Feature]**

[2-3 sentences describing unique features and benefits]

Take a look 👇 [Media Attachment]

Would you like to arrange a viewing?

[Select One:]
👉 Chat with [Agent Name] directly on WhatsApp
❌ No thanks

Best regards,
[Agent Name]
[Agency Name]

Template Variations

For New Instructions:

Subject Line: A stunning new listing that just hit the market!

For Price Reductions:

Subject Line: Now available at a new price – an even better opportunity!

For Relaunches:

Subject Line: Back on the market – a second chance to secure this home!

Implementation Process

1. Prepare Your CSV File

   • Export contacts from your CRM

   • Format according to requirements

   • Test CSV formatting in Excel

   • Contact [e-mail] if you need help with formatting

2. Plan Your Template

   • Decide which template type you need

   • Gather property details and media

   • Consider what custom fields you might want

   • Think about your call-to-action strategy

3. Book & Attend Training

   • Schedule your call at https://rook.cx/training

   • Bring your prepared CSV file

   • Get help setting up your templates

   • Learn proper broadcast setup

4. Launch & Monitor

   • Review test broadcasts

   • Monitor engagement

   • Track responses

   • Optimize future campaigns

Best Practices 💡

• Timing: Send during business hours

• Frequency: Avoid over-messaging the same contacts

• Targeting: Use specific criteria for each broadcast

• Follow-up: Have a plan for managing responses

• Compliance: Ensure all contacts have opted in

Getting Started

Ready to implement broadcast messaging? Follow these steps:

1. Book your training at https://rook.cx/training

2. Prepare your contact lists

3. Customize your templates

4. Work with your success manager for implementation

📞 Need Help? Contact SalesRook support at [e-mail]

Remember: Effective broadcast messaging requires proper setup and training. Our customer success team will guide you through the process to ensure maximum engagement and compliance.