> For the complete documentation index, see [llms.txt](https://docs.salesrook.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.salesrook.com/broadcast-with-salesrook/what-is-broadcasting.md). # What is Broadcasting? ## **What is Broadcasting?** Our broadcasting feature lets you send instant text messages (SMS and WhatsApp) to leads who've already shown interest in your properties and services. Think of it as having a direct line to hundreds of potential buyers and sellers - all at the touch of a button. *** ### Key Benefits * **Instant Property Alerts:** The moment you get new instructions, reach everyone who's been looking for that type of property. No more waiting weeks for the right buyer to walk through your door. * **Reactivate Old Leads:** Got a database full of contacts from months ago? Bring them back to life with targeted messages about new properties that match what they were looking for. * **Beat the Competition:** While other agents are still posting on Rightmove and waiting, you're already texting serious buyers directly. First contact often means first sale. * **Precision Targeting:** Reach specific segments of your database with laser-focused messaging that speaks directly to their needs and preferences. * **Cost-Effective Growth:** Leverage your existing lead database without additional advertising spend, maximizing your ROI on previous marketing investments. * **Time-Saving Automation:** Send hundreds of personalized messages in minutes, not hours, freeing up your team to focus on closing deals. *** ### Proven Use Cases **Property-Specific Campaigns** Send targeted messages about new listings that match your leads' specific criteria - whether they're looking for luxury condos, family homes, or investment properties. Your message lands directly in their inbox when they're most likely to be interested. **Segment-Based Outreach** Identify and communicate with distinct groups within your database: * Landlords: Share investment opportunities and property management services * First-time buyers: Highlight starter homes and financing options * Luxury clients: Showcase premium properties and exclusive listings * Commercial investors: Target business properties and development opportunities * Getting property viewings * Advertising new listings *** ### Investment & Value No Additional Cost: Broadcasting is included in your existing **Sales Rook subscription at no extra charge.** You're already paying for this powerful feature - now it's time to unlock its full potential. *Please note your token usage may increase depending on how frequently you broadcast, but the value you gain from the additional reach and engagement is well worth it.* Immediate ROI: Start seeing results from your first broadcast campaign. Our clients typically see response rates 3-5x higher than traditional email marketing because you're reaching warm leads who already know your brand. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.salesrook.com/broadcast-with-salesrook/what-is-broadcasting.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.